Sector Rotation

The recent watch auctions in New York are pointing to a clear trend of Sector Rotation. Just as in financial market, the watch market is experiencing “sector rotation” as speculators/“hot money” is shifting from Audemars Piguet Royal Oak and Patek Philippe Nautilus vintage Rolex Daytona’s into watches like the Cartier Crash and other funky shaped watches of the 1960’s and 70’s. Vacheron 70’s.

EVERYTHING Cartier did blew past estimates at the New York sales. Check out the video below for complete analysis.

Corum 1980’s Watches Are Back!

Miami Vice/Tony Montana era gold watches - (SMALL CASES!) are making a comeback. Case in point is Corum. Known as the “poor man’s Piaget” Corum, was very creative in using actual gold coins, and gold bullion for it’s watches.

Out of style since the 1987 stock market crash - Corum is now in the EARLY STAGES of making a comeback with collectors. Our advice is to stick with mechanical movements ONLY!

Money on your Wrist

Corum’s US $20 gold coin watch was Ronald Reagan’s favorite. No other watch symbolized capitalism and the American Dream like this watch in the 1970’s and ‘80’s. The ultimate for capitalists.

Fittingly this watch is made from actual 1890’s early 1900’s coins - made from California Gold Rush gold. The Wild West Cowboy era and money on your wrist!

Since its debut in 1964, the Corum coin wristwatch has been the subject of polarizing opinion. There is no in between: you either love it or hate it. The watch basically takes a piece of older, legal currency, which is usually American, and uses it as a watch dial. The coin has been sawed down the middle so that its top can be used as the dial and its bottom as the case back. The watch is a creative expression of Corum's desire to push the boundaries of dial work.

Fondly nicknamed the "Presidents Watch," due to the six presidents who wore this model while in the public eye, the Corum coin watch was also loved by artists such as Andy Warhol. Lyndon B. Johnson, Richard Nixon, Jimmy Carter, Ronald Reagan, George Bush Sr., and Bill Clinton all wore this watch at one point during their administrations. The thin and classically elegant coin watch has become a peculiar and unsung icon throughout its history. The iteration on offer here happens to have an automatic movement and a 1904 twenty-dollar gold coin as its dial configuration.

Sophisticated collectors in their late 20’s are increasingly embracing “Grandpa watches” - full gold watches with mesh integrated bracelets of the 60’s-80’s - which were so OUT of fashion - that now they are coming back IN.

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