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Artisans de Geneve Rolex Tuners
Watch Reporter
May 23, 2024
Artisans de Geneve: Rolex Tuners
Customized watches have gotten a bad rap. Long associated with aftermarket diamond “bustdown” bling, or all black PVD coatings, nothing destroys a watch value more. BUT, we are now entering a new era of ultra-high level “tuners” - led by Artisans de Geneve whose customization can actually INCREASE the value of a Rolex or Patek, and take it to the NEXT LEVEL. Below is a customized Rolex for champion cyclist Lance Armstrong.
Artisans de Geneve for Lance Armstrong with with a unique pulse timer for cycling.
ADG brings true bespoke watchmaking and top-level craftsmanship to the table.Check out the video below which explains the investment thesis for Artisans de Geneve and why we will be seeing more of these watches at auctions in the future.
Livestream TODAY 8:00PM EST: Phillips Hong Kong Watches
Join our livestream as we preview the Phillips HONG KONG watch auction for May 24, 2024. This auction features a great and diverse selection of rarities from Cartier, Patek Phillipe, Rolex, Breguet, Audemars Piguet, and independents like MB&F, Urwerk, FP Journe, Richard Mille and more.
Below are a few interesting highlights from the sale…
Patek Philippe Ref #5930G-011 World time chronograph, Signagpore limited edition EST: $61,000-103,000
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